The commercial, rat pack style, features music from Frank Sinatra’s “Luck Be a Lady” and a star-studded cast living it up in Vegas. The “good life” portrayed in the commercial makes it hard to resist a bottle of CÎROC this holiday season. Peach for me please! Watch the full length commercial below.
In other Diddy news…Diddy is thinking about tequlia now that he has mastered vodka. He tells E!: “There isn’t one particular tequila that I love and I’ve been spending a lot of time in Mexico…So in the next year, you will probably see me going toe to toe with John Paul [Jones DeJoria], who owns Patrón…I’ll be challenging him to who makes the best, smoothest and most authentic tequila in the world.”
SMIRNOFF has a full marketing plan, including television, radio, print, online advertising and public relations. Included in the plan is model and socialite Amber Rose as the new face of the launch campaign. Both SMIRNOFF Whipped Cream and SMIRNOFF Fluffed Marshmallow Flavored Vodkas are now available across the US.
Might I add that Amber has her hands in a little bit of everything now days. Heard she was in the studio and now the face of a huge spirits campaign. Can’t knock her.