Category Archives: Public Relations
Nicki Minaj + Ricky Martin on MAC Press Tour
Nicki Minaj and Ricky Martin have been on press tour promoting a HIV/AIDS Awareness Campaign created by mega beauty brand MAC Cosmetics. The two new VIVA GLAM ambassadors stopped at Good Morning America and Live! With Kelly to briefly talk about the cause, their MAC partnership, the dynamic between the two and upcoming projects for each of them. Also the pair graced the powder pink carpet at a launch party for the line.
Peep a video of the 2 at Live! With Kelly below:
and a BTS video from the campaign shoot:
Singer Mario Starts Substance Abuse Program for Baltimore Students
We haven’t heard much music from Singer Mario lately but he has been out and about making positive moves for his community.
The Baltimore native has never kept his mother’s substance abuse a secret and has been very upfront about his experiences. Now Mario is using his experiences to help other kids in a substance abuse program targeted to middle and high school students in the Baltimore area. The Mario Do Right Foundation and the REACH! School have teamed up for a:
program will promote healthy alternatives to smoking, alcohol and drug use. It will also teach the kids techniques to resist peer pressure to engage in these activities. There will also be referrals for parents to the University of Maryland Medical Center for substance abuse treatment. [SOURCE]
Way to go Mario for turning a negative experience into positive energy.
Mr. West Announces DONDA
Rapper Kanye West took to Twitter to announce his new creative business venture:
I have started a new company and I’m so excited about the name…. it’s got the best name ever of all companies of all time!!!…. The name of the company is DONDA. DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas… I used to blog all the time an fit was a way to get my opinion out…Dr Dre redesigned headphones and made more impact off of one product. I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts…app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist … doctors, scientist,teachers… DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford… I want to put creatives in a room together with like minds that are all waaaay doper than me. We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel…To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs. DONDA. This will all take time but I wanted everyones to know what I really care about… I care about people. I care about my fans… I care about people who have never heard of me…
Sounds amazing to me. I would love it if DONDA would hire some of us struggling college grads. Speaking of hiring…if you want to try your luck, you can contact Kanye’s team at contactDONDA@gmail.com!
In other DONDA news…Jimmy Kimmel started pushing DONDA on his late night show with an entertaining commercial. Peep it below.
Janet Jackson for Nutrisystem
I don’t know if I am the only one who noticed it but I think these weight loss programs are having a battle of the divas. Weight Watchers with Jennifer Hudson, Jenny Craig with Mariah Carey and now Nutrisystem with Janet Jackson.
Janet Jackson shares and promotes her wight loss success in a Nutrisystem commercial. Jackson is the home delivery weight loss program’s newest spokeswoman. Watch the commercial below.
Ludacris Launches karmasworld.com
Rapper Ludacris took a break from his SUPA DUPA beef with Big Sean and Drake and moved on to something a bit more important. Ludacris announced the launch of Karmasworld.com, an educational website for kids. The site is dedicated to his 10-year-old daughter Karma and was inspired after she expressed following in the foot steps of her father.
“She kept telling me how she waned to be a singer, so I thought ‘this is perfect, but it needs to be about what’s going on in your life’ and her life right now is pretty much school,” Bridges told the Huffington Post. The fun educational site uses original pop songs to teach lessons in math, science, ethics, geography and so much more. Karmasworld.com is designed for students in the first through sixth grades and includes lesson plans for parents and teachers.
I can’t see how any elementary student wouldn’t want to at least check it out especially with Luda’s name attached it. Thumbs up! Sorry, I might be slightly biased. Anything Luda does gets a thumbs up from me.
Minaj & Martin for MAC Charity Campaign 2012
Nicki Minaj and Ricky Martin pose for MAC Cosmetic’s charity 2012 campaign. The promo shots were photographed by David LaChapelle and the shoot was all the about the new lip colors. The new lipsticks, which will be called VivaGlam Nicki and VivaGlam Ricky, will come in two very cute shades of pink. 100% of the sales will be donated to help fight HIV/AIDS. According to MAC, the charity has already raised $224 million since it launched in 1994.
Other faces of this campaign include Lady Gaga, Fergie, Naomi Campbell, Cyndi Lauper and Linda Evangelista.
Brand Building: Keyshia Dior + KA’OIR Cosmetics
Stumbled open this video in the midst of all of the recent lip gloss news. It’s slightly dated but thought it was a “must share”. Watch some behind the scenes footage and an exclusive up and close interview with model and entrepreneur Keyshia Dior as she opens up about building her KA’OIR Cosmetics brand.
